Target Group

Consider who benefits from your initiative and actions. Society overall is a large target group, especially seen in a global perspective, so map out the specific beneficiaries of your project. They are the real immediate aim: the people who can move forward, are empowered, or succeed where they otherwise failed, as a result of your work.

Template: The Target Group

Target Group: Whose needs are you meeting? The people in the wagon represent the people that the project will benefit. Map out the target group of your work in the wagon. Supporters: Who will support the project? The characters behind the wagon represent the people who consciously or unknowingly help and support the initiative (volunteers, consumers etc.). Wins: Who are the winners at the end of the day? You are doing something which has a positive impact on society. Map out all the winners/beneficiaries in the trophies along with a description of what it is they win.