The Story

To get people involved and find financial support it is important to be able to communicate your message. To have a good story. If your scope is strong enough people will work for your idea or the ideal you are championing. An option is to create a blog or a website where people can discuss and share their experiences. If done effectively, the possibilities are endless. It could turn into a global movement!

Find out what is unique about your idea and make it personal.

Do your best to make your plan easy to understand. For example saying that you donate 1 dollar pr. meal, except during the summer season and on Tuesdays where -77% goes to administration, is NOT the way. You have to be able to explain your story so it’s understood.

Template: The Story Description

Origin of the idea: How did you get the idea? Tell how you got your idea in the thought bubble. Your passion: Why is this project important to you? Write down your personal motivation/the group's motivation within the project in the heart. The story: What is the story about the project? Write the full story from when you got the idea and how you/the team will solve the problem. Make it easy understandable for the listener. One-liner: What is the story of the project bottom-lined? Write a one- sentence teaser you can use to catch people's attention before going into details.

Remember only to do the exercises that are meaningful to you and where you see yourself in the future – otherwise it's just text on paper. Use them in your elevator pitch, on your website and revisit them at important milestones, to make sure you are still aligned with your vision and well on you way.